Doing it Differently With Cynthia Krantz | Laini Bennett

Doing it Differently With Cynthia Krantz

Doing it Differentlyadvertisingempowering womenEntrepreneurfounderlessons learnedmarketingmentoringremote workingsmall businessSMBsocial mediaStartupUSAWomen in businesswomen in leadership

After her son became sick, Cynthia Krantz knew she needed a role with flexibility, so she launched a social media agency. Pre-pandemic, her 100% remote business raised eyebrows. Today, it is embraced enthusiastically. Here she shares the lessons she has learned from doing it differently. What inspired you to launch your own business? When my

Doing it Differently With Michelle Fragar | Laini Bennett

Doing it Differently With Michelle Fragar

Doing it DifferentlyadvertisingAustraliacommunicationsempowering womenlessons learnedmarketingmentoringsmall businessSMBWomen in businesswomen in leadershipwomen in management

After 20 years of working in the male-dominated marketing industry, Michelle Fragar abruptly lost her job. It motivated her to launch a branding agency, and within a few years, she was recognised with Australia’s top marketing award. Here, she shares the lessons she has learned from doing it differently.  What inspired you to launch your