Doing it Differently With Cindy Barberes | Laini Bennett

Doing it Differently With Cindy Barberes

Doing it Differentlybeautyconfidenceempowering womenEntrepreneurfounderlessons learnedmentoringself-doubtskincareSmall to medium-sized businessSMBStartupUSAWellnessWomen in businesswomen in leadershipwomen in management

Cindy Barberes used to be focused on the facts: black and white. After leaving the corporate world, she discovered many other beautiful colours through a commitment to self-care. This extended to launching a natural skincare business that gives back to the community. Here she shares how she learned to compete in a new industry. What

Doing it Differently With Cynthia Krantz | Laini Bennett

Doing it Differently With Cynthia Krantz

Doing it Differentlyadvertisingempowering womenEntrepreneurfounderlessons learnedmarketingmentoringremote workingsmall businessSMBsocial mediaStartupUSAWomen in businesswomen in leadership

After her son became sick, Cynthia Krantz knew she needed a role with flexibility, so she launched a social media agency. Pre-pandemic, her 100% remote business raised eyebrows. Today, it is embraced enthusiastically. Here she shares the lessons she has learned from doing it differently. What inspired you to launch your own business? When my

Doing it Differently With Lynn Power | Laini Bennett

Doing it Differently With Lynn Power

Doing it Differentlybeautyempowering womenEntrepreneurfounderhealthcareleadership lessonsmentoringSMBStartupUSAWomen in businesswomen in leadershipwomen in management

Lynn Power used to love building brands, but her high-powered advertising role left little room for creativity. So, she put on her entrepreneurial hat and co-founded a hair care brand. What she didn’t expect to encounter was ageism. Here she shares the lessons she has learned from doing it differently. What inspired you to launch

Doing it Differently With Michelle Fragar | Laini Bennett

Doing it Differently With Michelle Fragar

Doing it DifferentlyadvertisingAustraliacommunicationsempowering womenlessons learnedmarketingmentoringsmall businessSMBWomen in businesswomen in leadershipwomen in management

After 20 years of working in the male-dominated marketing industry, Michelle Fragar abruptly lost her job. It motivated her to launch a branding agency, and within a few years, she was recognised with Australia’s top marketing award. Here, she shares the lessons she has learned from doing it differently.  What inspired you to launch your