Recently, I was invited to speak at the Intrigue Madtech Summit Sydney 2023 as Head of Content for LegalVision. My fellow panelists and I discussed how a robust SEO marketing strategy helps your business weather an economic downturn. Here, I share my answers to the questions asked on the day. Why is SEO so powerful
When Tara Bogna launched her lash serum startup, she felt like an imposter in the beauty industry. But her brother and co-founder, Trevor, saw something in her that she didn’t. Here, she shares her lessons from doing it differently, including why female entrepreneurs should have courage. What inspired you to launch your own business? My
When Kate Engler’s marriage ended, she knew she needed to change how she did business so she could support her family and be present for her sons. The outcome was her highly successful Meet the Press Masterclass. Here she shares her leadership journey and lessons learned. Kate Engler was stoked. It was 2012, and she’d
After her son became sick, Cynthia Krantz knew she needed a role with flexibility, so she launched a social media agency. Pre-pandemic, her 100% remote business raised eyebrows. Today, it is embraced enthusiastically. Here she shares the lessons she has learned from doing it differently. What inspired you to launch your own business? When my
After 20 years of working in the male-dominated marketing industry, Michelle Fragar abruptly lost her job. It motivated her to launch a branding agency, and within a few years, she was recognised with Australia’s top marketing award. Here, she shares the lessons she has learned from doing it differently. What inspired you to launch your