When you use a search engine like Google, the most relevant results will appear on the first results page. This is a prestigious place for businesses to appear because it significantly increases the chances that you will click on their article and be taken to their website. So, if you own a business and you’re
Recently, I was invited to speak at the Intrigue Madtech Summit Sydney 2023 as Head of Content for LegalVision. My fellow panelists and I discussed how a robust SEO marketing strategy helps your business weather an economic downturn. Here, I share my answers to the questions asked on the day. Why is SEO so powerful
Christy Forest believes leaders who prioritise self-care benefit not only themselves but their teams, too. Here, the LiveHire CEO shares her leadership journey and lessons learned, including why leadership is not a popularity contest. As the CEO of ASX-listed tech company LiveHire, Christy Forest understands the importance of leading by example. While she expects her
Christine Hopton, OAM, has had three successful careers as a trailblazing journalist, television producer, and transformational community leader. In each case, her career has opened the door for other women to follow. Here, she shares her leadership journey and lessons learned. When Christine Hopton, OAM, became a journalist in the mid-1970s, there were no computers,
Macquarie University Dean of Law, professional mediator, gold-winning Ironman competitor and mother of four. If you’d asked a young Professor Lise Barry if she foresaw this career for herself, she would have scoffed. Here, she shares her leadership journey and lessons learned. It was nighttime, and Macquarie University Dean of Law, Professor Lise Barry, was
When RangeMe CEO Nicky Jackson started her retail product discovery platform in her children’s toy room, she thought it would keep her mind occupied while on maternity leave. She didn’t expect it to turn into a global juggernaut. Here, she shares her leadership journey as a female founder, including her lessons learned. It was May
Chairman and Board Director Pauline Vamos believes that good leaders use their influencing skills to drive positive change rather than wielding their authority. Her knowledge and experience as a leader are hard-won, having faced numerous challenges in her life and career. Here, Vamos shares her leadership journey and lessons learned, including why leaders shouldn’t make
Zoe Simmons lives with disabilities that cause her constant, agonising pain and extreme fatigue. Her ability to establish a successful copyrighting and SEO business, in spite of the challenges she faces, is inspiring. Here, she shares the lessons she’s learned from doing it differently, including why female founders need to be brave. What inspired you
When Stephanie Bofinger launched her female body armour business, manufacturers told her that what she wanted was impossible. As a former professional athlete, she refused to take no for an answer. Here, she shares her lessons from doing it differently, including why female entrepreneurs need stamina. What inspired you to launch your own business? I
When Tara Bogna launched her lash serum startup, she felt like an imposter in the beauty industry. But her brother and co-founder, Trevor, saw something in her that she didn’t. Here, she shares her lessons from doing it differently, including why female entrepreneurs should have courage. What inspired you to launch your own business? My